International Suppliers
Pharmaceutical, medical device and diagnostics companies expanding into the Middle East & Africa.
- Market prioritisation and entry model
- Right-fit distributor or partner selection
- Registration, pricing and tender readiness
Healthcare Commercial Advisory · GCC · Levant · Africa
Your Commercial Bridge to Middle East & Africa Healthcare
We help pharmaceutical, medical device and diagnostics companies enter new markets, select the right partners and build commercial excellence — from strategy through to execution on the ground.
- Years in regional healthcare
- 20+
- Years in regional healthcare
- Core markets covered
- 9+
- Core markets covered
- Sectors: Pharma, MedTech, Dx
- 3
- Sectors: Pharma, MedTech, Dx
About AHSAN
Senior commercial leadership, applied to your growth in the region
AHSAN Advisory was founded by Ashraf Effat Amer, a senior commercial leader with more than 20 years across pharmaceuticals, medical devices and clinical diagnostics in the Middle East.
Having held multi-market P&L accountability for global healthcare leaders, Ashraf brings an operator’s perspective to every engagement — combining strategic clarity with the relationships and know-how to make things happen on the ground.
Based in the UAE and registered in the RAKEZ free zone, we serve clients across the GCC, the Levant and the wider MENA and African region.
Career highlights
- Country Head, UAEAvalon Pharma
- Country Manager, UAE & LevantJohnson & Johnson / LifeScan
- Commercial leadership rolesSanofi & Organon
- Pharmaceuticals
- Medical Devices
- Clinical Diagnostics
Services
Advisory across the full commercial lifecycle
From the first market assessment to deal closure and profitable scale-up, we support each stage with senior, hands-on expertise.
- 01
Market Entry & Go-to-Market Strategy
Market prioritisation, sizing, pricing and launch sequencing to enter MEA markets with a clear, investable route to revenue.
- 02
Distributor Search, Selection & Governance
Structured long-listing, due diligence and negotiation, then KPI-based governance that keeps partners accountable.
- 03
Regulatory, Tender & Formulary Navigation
Practical guidance through MOH, DHA and SFDA pathways, public tenders and hospital formulary listings.
- 04
Key Account & Retail Pharmacy Partnerships
Joint Business Plans with hospital groups and pharmacy chains that align range, visibility and growth targets.
- 05
Commercial Excellence & Profitability Turnaround
Portfolio, pricing, sales-force and cost reviews that restore margin and build a disciplined commercial engine.
- 06
M&A, Licensing & Deal Brokerage
Target screening, in- and out-licensing, partner introductions and deal support across the regional healthcare landscape.
- 07
End-to-End Business Plans for New Healthcare Companies
From concept to operating model: market case, financials, licensing, organisation and launch roadmap.
- Book a Consultation
Tailored engagements
Not sure where to start? We will scope the right mix with you.
Who We Serve
Built for the companies shaping regional healthcare
Three client groups, one shared goal: sustainable, profitable growth in the Middle East & Africa.
Distributors & Healthcare Companies
Regional distributors and healthcare businesses seeking stronger commercial performance and profitability.
- Portfolio and principal strategy
- Key account and pharmacy chain growth
- Margin improvement and turnaround
Investors
Investors and acquirers evaluating healthcare assets and opportunities across the region.
- Commercial due diligence
- Target identification and introductions
- Post-deal value creation plans
Why AHSAN
Insight from the inside. Results on the ground.
Our clients choose us because we combine strategic advice with the networks and operational experience to deliver it.
On-the-ground networks
Long-standing relationships with regulators, hospitals and pharmacy chains across the GCC and Levant — built over two decades in-market.
Government–industry interface
Deep understanding of how public health authorities buy, register and localise — and how to position suppliers within national priorities.
Hands-on execution
We stay through implementation: opening doors, running negotiations and steering partners — not just delivering a report.
How We Work
A clear five-step path from insight to scale
- 1
Assess
Diagnose the market, portfolio, competitors and your current commercial position.
- 2
Strategize
Define where to play and how to win: entry model, pricing, channels and targets.
- 3
Connect
Introduce and secure the right distributors, accounts, authorities and partners.
- 4
Execute
Drive registrations, tenders, launches and Joint Business Plans on the ground.
- 5
Scale
Govern performance, expand into adjacent markets and build lasting profitability.
Markets
Coverage across the Middle East & Africa
Headquartered in the UAE, we operate across the Gulf, the Levant and North Africa, with reach into wider African markets.
GCC
- UAE
- Saudi Arabia
- Kuwait
- Qatar
- Oman
- Bahrain
Levant & North Africa
- Egypt
- Jordan
- Lebanon
Africa
- Wider African markets
Contact
Let’s discuss your next move in the region
Share a little about your company and objectives. We will respond personally to arrange a confidential consultation.
- Emailashrafamer@ahsanadvisory.ae
- LocationDubai, United Arab Emirates